BESOPHRO
TRANSFORMING A BRICK AND MORTAR CLINIC INTO A SUCCESSFUL ONLINE DIGITAL BUSINESS
With the landscape of wellbeing changing rapidly we were tasked with transforming a physical Sophrology clinic into a convenient and highly-adaptable online business to better reach their audience and drive growth.
CATEGORY
MENTAL WELLBEING
SERVICES
BUSINESS & STRATEGY DEVELOPMENT • BRANDING & CREATIVE DESIGN • PRODUCT IDEATION & CREATION • MARKETING & COMMUNICATION STRATEGY • EXECUTION ACROSS ALL MARKETING CHANNELS • LEAD GENERATION & CUSTOMER ACQUISITION • EMAIL MARKETING • CRM & CUSTOMER JOURNEY • DIGITAL MARKETING & SEO • BRAND PARTNERSHIPS • CORPORATE OUTREACH
To meet the demands of a fast-moving market, we had to identify trends as and when they were happening and swiftly adjust product concepts and formats to support our audience's specific and real-time issues and needs.
We repositioned the brand, supporting them with a completely new brand identity and brand language to more directly appeal to a broader audience.
As well as curating and developing new digital products over two years, we also doubled the company database in less than a year and built an engaged online following and community on social media, whilst also educating the market on Sophrology.
HOW
WE
HELPED
KEY RESULTS
01
Curated and developed 11 digital products in 2 years.
02
Grew the company database by 480% over 2 years.
03
Extended the brand network amongst credible industry leaders.