LATROUSSE

EMBODYING LUXURY WITH PURPOSE

Standing out in a cluttered retail environment requires a unique brand purpose and authentic values. Having conceptualised and conducted customer research prior to Latrousse’s product development, we knew that it was important to speak authentically to today’s purpose-driven consumers. Our challenge lay in creatively balancing the product's unique functional details with the brand's spirit of spontaneous adventure.

CATEGORY

TRAVEL, BEAUTY & LUXURY LIFESTYLE

SERVICES

BRAND STRATEGY • PRODUCT STRATEGY & IDEATION • PRODUCT DEVELOPMENT • BUSINESS STRATEGY & DEVELOPMENT • LAUNCH COLLATERAL • CREATIVE DIRECTION - FILM & PHOTOGRAPHY • SOCIAL MEDIA STRATEGY & EXECUTION • MARKETING & COMMS STRATEGY & EXECUTION - ALL CHANNELS • LEAD GENERATION FOR CUSTOMER ACQUISITION • EMAIL MARKETING STRATEGY • CRM & CUSTOMER JOURNEY • DIGITAL MARKETING • WEBSITE DESIGN & SEO

We anchored Latrousse’s brand strategy on its sophisticated product functionality - the convenience and sustainability of the product's functional details which empowers women to "just say yes" to spontaneous possibility and adventure. From this, we developed a 360 marketing strategy balancing both the brand's functional and emotional messaging, strategically communicating them through the brand website, brand video, and launch collateral.

We conceptualised the brand video by creating a detailed shot list and working with the videographers to create a storyboard. We handled shoot production, which included launch imagery to be used for the brand's website and launch campaign. We managed creative direction on the shoot day itself, ensuring the vision for the storyboard and shot list were properly executed.

We designed the brand website to align to the brand strategy and identity, whilst also optimising it for search and smooth user experience. This enabled Latrousse to strongly launch with its unique positioning and memorable brand experience.