Building a strong foundation for exponential growth:

Identification of:

• Company vision and mission statements

• Company USPs

• The Why? The most important part of the brand story, which will create the pull necessary for consumers

• Brand Purpose

• Brand Messaging

• Brand Positioning

• Brand Values

• Brand Personality

• Tone of Voice

• The Brand Story – the emotional engagement point for the customer. Brand storytelling is what differentiates you from the competition, it sets you apart and makes you unforgettable.

• Development of brand guidelines

Setting your brand up for success:

• Understanding the target customer, customer profile and the customer experience

• SWOT analysis

• Review of the competitor landscape with relevant market research

• Analysis of the opportunity

• Craft clear business goals and objectives (SMART)

• Support to connect all areas of the business and implement systems to ensure cohesiveness and aligned focus throughout the team

• Plan the path to international expansion with appropriate research and data analysis if required

• Understanding and articulating the public role of the Founder

• Pricing strategy

Understanding your audience, message and channel fit:

• Understanding the customer, customer profile and the customer experience

• Development of the appropriate marketing strategy to deliver business goals across all channels of the marketing matrix: digital marketing (SEO, Google Ads, paid social, email marketing), social media, events, brand partnerships, influencer marketing

• Clarification of each marketing channel and the role each plays

• Fitting the brand message with the right channel to reach the desired customer

• Customer CRM strategy and mapping of customer journeys

• Content strategy

• Marketing budget

• Oversee design and development of website

• Appoint the right web developer for your brand

• Support with copywriting, image selection, website format and functions.

• Tailor the content online to drive visitors to convert

• Ensure seamless, clear and easy consumer journey (from the homepage to check-out)

• Ensure user experience is aligned to paid ad strategy

• Track conversation rates and react/adapt strategy accordingly

• Analyse user behaviour on the website and develop strategies in response

• Apply strategic measures to deliver goal conversions through the website (data capture, sales, referral, subscription sign-ups)

• Ensure your website communicates your brand values, brand story and USP

• Google Search Console Setup

• Google Analytics Setup & Integration

• Google Analytics Conversion Tracking Setup

• Google Ads Setup

• Website Analysis

• Duplicate Content Checks

• Competitor Research

• Keyword Research

• META Tags Optimisation

• Heading Tags Optimisation

• Images Optimisation

• Page Speed Analysis

• Review and management of referral/rewards campaign to drive reach, sales and loyalty

• Review of social channels, suggested strategy and activity

• Identification of social media pillars

• Profile target audience, demographics and audience segmentation

• Identify key messages and insights for each target audience

• Identifying the ideal frequency of posting for each channel and the best posting days and times

• Development of monthly online content strategy, including sourcing photos, development of assets and copywriting for daily posts

• Aligning content to relevant current events, brand efforts and objectives

• Monthly collation of results and analysis, with suggestions for improvement and testing for the succeeding month

• Hashtag strategy to ensure posts have organic reach with relevant audiences to drive engagement

• Ensuring all social media content is aligned to brand strategy and identity

• Manage all posting, image filtering and community management

• Instagram/Facebook shop: Ensure all commercial posts are linked through to shop

• Community management

• A holistic approach to performance marketing: Our PPC and Paid Social strategies work hand in hand to drive traffic and increase conversions by adding relevant touchpoints to drive the user through the conversion funnel.

• Development and management of digital marketing strategy and relevant integration with content strategy across all selected digital channels to deliver against business and brand goals.

• Development of paid media campaign types most suitable to the objective and brand goals be it B2C brand awareness, sales, or lead generation.

• Development of different messages and ad formats served at each stage of the journey from Awareness > Consideration > Conversion.

• Testing of ads – content, design, messages, audiences, and channels etc to drive awareness, engagement, lead generation, conversions, social retargeting and re-engagement.

• Optimisation of content, messages, audiences, and keywords for succeeding month’s content and ensure optimum ROI.

• Monthly tracking of results and analysis, ensuring content is performing and stays relevant to audience interests

• Constant feedback on current trends, tips and advice on the ever-changing digital space and audience

• Development of all content (imagery/film) required for marketing purposes across web, social media, digital, email and print

• Shoot management – creative direction, sourcing of photographers, film crews, studios, etc.

• Identifying newsletter strategy pillars and key messages

• Aligning tone of voice of newsletters to brand identity, identifying do’s and dont’s of content and copywriting

• Ideation of monthly/weekly newsletter topics, aligning to current events, brand efforts, and needs of clients

• Identifying audience segment to receive newsletters

• Copywriting of all newsletters, aligning text to brand’s tone of voice

• Sourcing or development of required assets

• Collation of results and analysis for testing and optimisation of future newsletters; identifying subject format that works best, date and time of newsletter release, database segmentation, etc

• Set up a relevant CRM system and run relevant integration

• Organising database and flagging next steps for database management

• Set up automation of sales emails and tagging of relevant audience segments and development of detailed customer flow for automated sales focussed emails for eCommerce brands (i.e. winback, browser abandonment, abandoned cart)

• Development of flow of email marketing campaigns triggered at each stage of the customer journey to drive sales, community, and brand loyalty

• Template design of sales emails aligned to brand identity

• Identify relevant influencers for powerful brand endorsements and customer attention to drive sales & reach

• Project management of all activity